SEO

Did you know that almost 85% of people head to google when they want to learn about something or what to buy a product ?

SEO enables you to get your website and content in front of your target audience. There is almost an unlimited number of content for a specific search term over the internet and google tends to provide the most relevant and helpful content to their user. So, people keep on using their platform for every search query.

This strategy of google has been working pretty well for them as currently, they have 92.47 percent share of the total global search engine market. To provide the most relevant content to the user, goolge uses its algorithm to rank the content according to the searcher’s query.

Key Points for Good SEO  

Website Speed:

Users generally leave your website if it takes more than 10 seconds to load your page and also have a negative impact on your website as it increases your bounce-back rate. The preferred loading time suggested is below 3 seconds. 

You should try and keep your website loading time in the suggested time frame and to do so, you could switch to faster hosting, decrease the total size of the website, optimize image size, optimize caching, avoid render-blocking scripts, reduce https requests & minification of css and javascripts. 

Keywords:

Google checks the words that you have used in your title tags, content, and alt tag of images. As we know google hasn’t been that intelligent to look at a picture and figure out by itself what the image is about. So, the image alt tag helps google to find out what the image is about. 

In earlier times people used to misuse google’s algorithm and manipulate it for ranking their website for a specific keyword or term by doing keyword stuffing but long gone are those days and if you in the current scenario try to do keyword stuffing google will penalize your website.

So, it is always suggested to use keywords and their variations in a way that naturally fits. 

Backlinks:

Backlinks are like votes for your content, and a backlink from one high authority website is far more valuable than 100 other newly created websites. So, you should always try to get backlinks from a website that has a high domain authority score and is related to your industry. 

The more backlinks you get from related websites higher your domain authority score becomes and the higher are the chances of your website to rank. 

Indexing:

It is the process of google in which it crawls and examines your website and looks at every aspect of your website. This is done by google’s spider crawler and then your website is put up in google’s index. Crawling mainly happens threw following a path of links that’s why it is very important to provide a sitemap for your website if there are lots of pages on your website. 

You could create xml sitemap and also do internal linking for better crawling. One more thing to keep in mind with internal links: make sure to use anchor text that includes your target keyword. That helps Google understand that your page is about that specific topic. 

Seo has become one of the most important factors in today’s online marketing world. 

If you pay attention to the fundamentals of seo like title tags, meta descriptions, keywords on your blog posts, and site speed. You are good to go.

Originally published 24 March 2022 / 7:00:00 AM, updated 24 March 2022