Backlinks

You might be wondering how a link on a different website can help your website.

Each backlink you get tells Google that you received a vote of confidence from other websites. Once you’ve done what you can for on-page optimization, building backlinks to your site is the most valuable thing you can do to improve your rankings. You could create the best content out there from your perspective, but it’s a competitive landscape, and Google takes myriad other factors into account when ranking pages on the SERPs, One of those is backlinks.

It increases your domain authority but you must always check the domain authority of the side from where you are getting the link because it could have a positive as well as negative impact on your site.

Essentially, the more authority a site has, the more authority it can pass on to your site. This kind of website has a positive impact on your website ranking. These kinds of websites are generally educational and government institutions as they tend to carry a lot of authority and indicate “trusted” to search engines.

On the other hand, if the site isn’t indexed in Google, then your links will be worthless and it will have a negative impact on your website.

You must always make sure to only link to relevant websites.

A digital marketing agency website might link to content marketing websites but if they are linked to a cosmetics website, it doesn’t add much value to your reader.

It’s usually better to get 100 links from 100 different websites than 1,000 links from the same website.

In the backlink world, it really is a case of quality over quantity.

Even-, John Mueller recently said that relevance is more important than how many backlinks a website has.

There are basically two types of backlinks, one is more valuable than the other. Let’s take a quick look at each one and how they affect your site.

• Nofollow – These are links that send visitors to your website but don’t have any impact on your website ranking.  Eg- If you provide a link to your website on the comment section of a popular blog page then it would be counted as a no-follow link.

• Dofollow–  These are the kind of links that you want as they add value to your website ranking but it is a double edge sword because if you get backlinks from spammy websites then it would have a negative impact on your website rankings.

Backlinks are also helpful for a new website for indexing as, Google tends to visit popular websites more frequently than others and if those websites link to your new site, then it helps Google to find your new website more easily and index it.

How to build backlinks?

If you want people to link to you, you need to give them a reason. And the best reason is an awesome article, solve the problem. Most people read content because they’re looking for a solution. Make sure you articulate the exact problem and teach them how to fix it.

If their problem is solved then they would be more than happy to provide your website for reference and link your website for that specific problem’s solution.

• Find quality websites dedicated to your industry that accept guest articles and try contacting them with the offer of one or more free articles on a relevant topic in exchange for a byline with a link back to your website. This method generally works, as it benefits both parties.

• And finally, you could find web pages, resources, or businesses that are outdated. Then, find the sites that are still linking to these outdated resources. Then email those people to let them know that they’re linking to something that’s out of date and how you have much updated and relevant content to which they would link.

We hope this guide helped you learn what are backlinks, and how you can use them to grow your website.

Originally published 24 March 2022 / 7:00:00 AM, updated 24 March 2022