In today’s world more than half of the world’s population uses social media and the average daily time spent on these platforms is around 2 hours 27 minutes daily.
The average number of social media platforms used each month is around 7.5 and users above the age of 13 who are using social media count for 93.4% of the total users. Most percent of users are from north Europe- 85% while middle Africa has only 8% users and south Asian countries have around 34% users.
The most used social media platform is Facebook then Youtube, Whatsapp, Instagram, Wechat, Tiktok, and Fb Messenger.
Global Facebook Demographics:
The biggest demographic on Facebook is between the age of 25 to 34 years of age totaling around ( 19.3% of males and 13.1% of females).
Facebook is an exceptional tool for growing brand awareness and engaging with prospects, a place to find new customers, offer promotions, and serve exceptional remarketing creative to your customer.
Organic reach on Facebook has declined drastically over the years reason being lots of content that are regularly posted on the platform. It has made the competition for the news feed place very high. From 2016 update the engagement rates have fallen to near 2%.
Typically, on Facebook, each post has engagement rates below 0.2% and has fewer than two posts per day. So, it has made compulsory for companies to use paid marketing to reach out to their customers. There are both B2B and B2C businesses that are advertising their products on the platform.
Regardless of who your customers base is, they must be using Facebook daily and if you are not utilizing the platform then probably you are missing out on a huge opportunity. Social networking sites have become key online sources people use to learn more about products, organizations, artists, and world events.
Facebook presents a potent marketing opportunity for businesses through the creation of Facebook Business Pages.
Regardless of your business industry—be it a global consumer app or a local shop—you can benefit immensely from marketing on facebook.
The advantages over traditional marketing channels are significant:
- The campaigns are easily measurable.
- The campaigns are more flexibility
- Seeing immediate digital success gives you the ability to double down on your investment.
- It gives the option of precise targeting.
To run ads for your products on the platform it is compulsory to have a business page so, that it could be connected with your ads account.
Steps to create a Facebook Ad account:
- Go to facebook.com/pages/create.Then enter your business information and select your retable business category.
- Create a new account
- Connect your Facebook page with your account.
- Assign roles to people for your account.
- Add payment method and details.
Now you are ready to start advertising on Facebook.
You can also connect your page with your business Whatsapp number. Your company page is helpful to share contact information, post updates, share content, promoting events and releases, and — perhaps most importantly — connecting with their Facebook audiences.
Every page owner could create an ads accounts to run ads. You could also get access of your client’s pages to run ads from your ads account.
Then we have a business manager and it is different from an ads account. The Business manager could be used to manage multiple ads account. It could also be called the command center” for advertising on the Facebook platform as it allows agencies to onboard new clients seamlessly, manage their reports, and assign roles from the team all from one place.
Now let’s see steps to create Facebook Campaign:
First, we have to choose our campaign objective and set our campaign name.
Set your campaign budget. ( there are mainly two options to choose from- Daily and lifetime budget.)
Set your target audience. You could target your audience depending on location, age, gender, language, interests, and behaviors. We also get the option to create a custom audience.
- Choose your Ads placement- You could choose to show your ad on Facebook, Instagram, Messenger, or the Audience Network. Facebook also gets the option of automatic placement.
- Then you have to create the advertisement itself.
Finally, you have to place your order and wait until your ads get approved by Facebook.
When your ad gets approved and starts running the learning Phase starts-
Every campaign you launch first goes through the learning phase before fully showing it to your target audience.
Marketers already knew that the learning phase existed but Facebook was not transparent about it until a few years back.
It’s a period when your ads have not yet stabilized. Facebook’s learning phase usually ends when you have generated 50 optimization events.
So, it is recommended to not make frequent changes to your campaigns.
During the learning phase, your Facebook ad campaigns will be at their least effective and results are likely to fluctuate significantly. But it’s best to resist the temptation to tinker with things until the learning phase has been completed.
Tools you could use to better your Ads running experience:
- Ads manager app: It is available for both ios and android. It gives you the option of making changes in your campaigns on the go and tracking how your campaigns are performing without having to carry your laptop with you.
- Audience insight: It gives you information about two groups of people – people connected to your Page and people on Facebook – so you can create content that resonates and easily find more people like the ones in your current audience.
Some ads on Facebook need verification of your identity.
These are ads that are related to COVID-19, Political issues, sensitive content, cryptocurrency, dating, drug and alcohol, gambling online games, and personal health ads. This is done to prevent scamming and stop false news spread on the platform and ultimately provide a better user experience to the users.
This is a platform when used properly could be a very valuable asset to your company’s marketing.
Originally published 05 April 2022 / 5:19 PM, updated 05 April 2022
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